A Rona store in Penticton. (Google Street View)

Rona’s ‘truly Canadian’ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based Lowe’s acquired Rona in 2016

The advertising industry’s self-regulatory body says Rona Inc.’s “truly Canadian” and “proudly Canadian” store signs are inaccurate, since the company has been acquired by a U.S. firm.

Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe’s Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the “truly” and “proudly” Canadian claims “conveyed an inaccurate general impression” of Rona being Canadian-owned and controlled.

The council says Rona stated it “strongly disagrees” with the conclusion.

Rona says its “entire history is rooted in Canada” and its head office is located in Boucherville, Que.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Castlegar musician holding benefit launch party

Steve Marc is releasing his album Feb 21

Supreme Court of Canada will hear Sinixt appeal May 12

B.C. has appealed aboriginal hunting case through several levels of court starting in Nelson in 2016

Burglar swims across Columbia River to evade Trail police

RCMP Cpl. Devon Reid says the incident began the evening of Thursday, Feb. 20

Fire destroys Fauquier restaurant

Early-morning blaze destroys Mushroom Addition

Salmo RCMP report drug bust

Fentanyl, methamphetamine and cocaine were seized along with Canadian cash

VIDEO: Illicit drug overdoses killed 981 in B.C. in 2019, down 38%

Chief coroner says figures were down about a third in the province’s fourth year of the opioid crisis

VIDEO: B.C.’s seventh coronavirus patient at home in Fraser Health region

Canada in ‘containment’ as COVID-19 spreads in other countries

B.C. takes over another Retirement Concepts senior care home

Summerland facility latest to have administrator appointed

RCMP pull office from Wet’suwet’en territory, but hereditary chiefs still want patrols to end

Chief says temporary closure of field office not enough as Coastal GasLink pipeline dispute drags on

Prescription opioids getting B.C. addicts off ‘poisoned’ street drugs

Minister Judy Darcy says Abbotsford pilot project working

Royals, Elvis, Captain Cook: Hundreds of wax figures find new life in B.C. man’s home

Former director of Victoria’s Royal London Wax Museum still hopes to revive wax figure tourism

Teck CEO says Frontier withdrawal a result of tensions over climate, reconciliation

Don Lindsay speaks at mining conference, a day after announcing suspension of oilsands project

‘Hilariously bad’: RCMP looking for couple with forged, paper Alberta licence plate

Mounties said the car crashed when it lost a wheel but the duo ran away as police arrived

UPDATE: Two missing scout leaders found near Sooke after swollen creek traps troop

Third leader and scouts located, prior to search for two leaders who’d gone for help

Most Read