CORRECTION:
A previous version of this story, both online and in print, erroneously included a reporter's byline. The story was based on a submitted press release, not written by a reporter.
Castlegar Toyota has recently been approved to represent and retail the Scion brand of vehicles in the Kootenays, and they couldn’t be more proud.
The diminutive vehicle lineup with the unique design and far-out styling has carved a special niche with younger consumers, who enjoy driving and accessorizing particular models.
“We’re very excited to the get the opportunity to introduce Scion cars to local drivers who are young and young at heart,” said Craig Kalawsky, general manager and president of Castlegar Toyota. “They’re fun, sporty and stylish, and we’re going to enjoy helping customers find out if a Scion is right for them.”
Scion, a subdivision of Toyota Motor Company, offers a fresh approach to designing, building and retailing cars in Canada.
Scion’s website states, “With Toyota behind us we are building quality cars with unique body styles and letting our owners personalize them with a variety of different accessories. We also aimed to simplify the buying process so you have fun shopping for a Scion and a great ownership experience to follow.”
Castlegar Toyota product advisors and technicians will undergo product training, over the coming months, to ensure that they are completely familiar with Scion vehicles and requirements.
“This is another feather in the cap of Castlegar Toyota,” Kalawsky said. “We pride ourselves on being innovative and searching out new ways to bring relevant and exciting products and services to our customers. We believe Scion is going to fit in very nicely with our current offerings, while adding something new and fresh for car buyers and enthusiasts in the Kootenays.”
By this summer, Castlegar Toyota expects to begin retailing 2015 Scion vehicles. The existing showroom will have space dedicated to giving customers an intimate look at Scion vehicles.
For more information please visit our website www.castlegartoyota.com or like and follow us on the Castlegar Toyota Facebook page.