During the month of February, A Brand New Me Lifestyle Transformation ran a campaign “Donate a pound of Fat, Save a Heart Attack” in an effort to raise funds and awareness to heart health. The weight loss clinic located in Castlegar, was successful in raising $1 per pound of fat lost collectively by their dieters in the month of February for a grand total of 494 pounds lost. All proceeds were donated to the Heart and Stroke Foundation.
The owner/operator of the weight loss clinic, Carol Costa, lead her team of coaches and clients in advocating awareness to heart conditions that are directly linked to obesity . A Brand New Me Lifestyle Transformation opened its doors to the community in 2013 as an independent dealer and supporter of the Ideal Protein Method Weight Loss Method. “We have made such a big footprint in a small time-frame within our community and the support for the plan and our business has been overwhelming," said Costa, "We have helped to change the lives and health of well over 100 people within our community."