Stanley Humphries adopts new slogan, mascot

SHSS is vying for a brand new look that reflects and builds on the great things happening at the school.

Major changes are happening at Stanley Humphries secondary school. Led by the Marketing 12 class, the school is changing the logo, slogan and team name. SHSS is vying for a brand new look that reflects and builds on the great things happening at the school.

“When students were asked what they believe people should think of with respect to SHSS, three themes emerged: strong academics, school pride and uniqueness,” said Marketing 12 teacher, Shelly McKay. The new school slogan, “Achieve. Lead. Succeed,” reflects these three themes.

The creator of the slogan, Grade 11 student Josh Skinner, added: “When thinking of a slogan for our school, keeping in mind academics and school pride, I felt ‘Achieve. Lead. Succeed’ best demonstrated these attributes.”

SHSS students and staff voted on several options for both the new slogan and the logo. Previously, school teams were referred to as the Rockers, Rockettes, Bulldogs or just SHSS. Students decided the Coyote name should replace these other options, unifying the boys and girls teams and creating an easily identifiable brand for the school.

To accompany these changes, the school plans to create a display entitled SHSS Traditions, which showcases its rich history starting with the opening in 1951. Graduates will remember a school song, Rocky Raccoon, Carpe Diem, Seize the Opportunity and many others. The business department is collecting artifacts depicting these and other school traditions. Please contact McKay (smckay@sd20.bc.ca) to contribute to this project.