Sutco – Driving toward a cure

Pink semi will rack up the kilometers in support of cancer research

Sutco president Chris Sutherland and 2015 Kenworth 'Pink Power.'

Sutco president Chris Sutherland and 2015 Kenworth 'Pink Power.'

At Truxpo 2014 (September 20-21 in Abbotsford), Sutco proudly launched their most recent cancer fighting initiative, a beautiful pink 2015 Kenworth T680 called Pink Power. As their own take on the “Driving Towards a Cure” slogan, this is by far their biggest fundraising initiative to date. Pink Power has never looked so good!

“We have been supporting numerous cancer fighting events for years with the Sutco ‘Driving Towards a Cure’s logan,” said President of Sutco, Chris Sutherland. “Through these events we’ve had a tremendous amount of success fostering awareness, raising funds for research and supporting those with this terrible disease and their families.”

Unfortunately, cancer is not just an event; it’s an everyday occurrence for all those affected by it. With that thought in mind, and in an effort to do as much they can, Sutco has made “Driving Towards a Cure” an everyday campaign. Over the next three years Pink Power will travel the highways in Southern B.C. and Northern WA, ID and MT.  Every kilometre traveled will generate funds for the Canadian Cancer Society. This campaign will raise approximately $70,000 over three years with sponsorships from Atco Wood Products, Inland Kenworth/Parker Pacific, Interfor, Kal Tire, Kenworth, Magnum, Tolko, Tycrop, and Zellstoff Celgar all of which are contributing one cent for every kilometre travelled by Pink Power.