B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Trail airport plays integral role in fighting B.C. wildfires

In two weeks, 20,000+ litres of Jet fuel have been pumped into heli-tankers from YZZ

Casltegar mayor Lawrence Chernoff will run again

Chernoff has been mayor for 13 years

UPDATE: Fire forces closures and delays on Highway 3 at Kootenay Pass

Motorists should detour using Kootenay Lake ferry

Castlegar Council Briefs

First Committee of the Whole meeting goes well.

Evacuation alert issued for City of Kimberley

Three hours after an evacuation order was issued for the St. Mary Valley, an evacuation alert was issued for the nearby community of Kimberley.

Happy birthday Boler: An anniversary gathering of the cutest campers in Winnipeg

Hundreds of the unique trailers in Winnipeg to celebrate the 50th anniversary of the Manitoba invention

Woodpecker goes out with a bang, starts grassfire in B.C. city

Untimely death of woodpecker causes power outage in Cawston

Communities on evacuation alert in many areas of B.C. as wildfires flare

Warning was issued for 583-square-kilometre blaze that has charred Fraser Lake to Fort St. James

Kelowna’s crying judge refuses to pull herself from case

Judge Monica McParland won’t pull herself off of case.

Complaint coming about cattle prod use at B.C. rodeo

Fair reps investigate after Vancouver Humane Society pics show shocking device at bullriding event

PHOTOS: B.C. city wakes up to darkness under wildfire smoke

The rest of the province also dealing with thick haze as smoky skies continue

Kim XO is Black Press Media’s fashionista

Starting Sept. 7, stylist Kim XO will host Fashion Fridays on the Life channel on Black Press Media

Publication ban lifted on details about Fredericton shooting that killed 4

Judge lifts publication ban on court documents related to the Fredericton shooting

RCMP cleared after woman fatally overdoses on fentanyl

Charges not recommended after IIO says woman appears to have brought fentanyl into her cell

Most Read