Royal Roads University Bare Bamboo project goes international

Royal Roads University Bare Bamboo project goes international

Commerce students create eco friendly business with organic toothbrushes

  • May. 8, 2019 7:30 a.m.

– Story by Darcy Nybo Photography by Don Denton

It’s not often a school project turns a profit, but in the case of five Royal Roads B Comm students, that’s exactly what happened. They not only turned a profit, the business they created is quite viable and will continue long after the project is completed.

Back in early 2019, five students from across Western Canada got together and decided their B Comm project would be an online website selling an eco-friendly, renewable resource, organic product. Simon Gillett, (chief brand officer), Thomas Tobin (CEO), Bartholomew Yong (chief information officer), Ashley Monk (chief quality officer) and Michaud Smith (director of sales), decided upon bamboo toothbrushes as their product, and set out to create a business and website.

“We all come from some sort of business background and work in a variety of sectors,” said Simon, the group’s only locally based resident attending the West Shore university. “I really appreciate that Royal Roads has us working with people from all over Canada, and with people who have both career and life experience.”

The team worked together through the Royal Roads online portal and in group video chats. The plan was simple enough: create an online business, measure the number of people who come to the website, the number of sales, raw sales and profitability.

“Choosing a product(s) came with a fair number of ethical parameters that had to be established,” Simon said. “We chose bamboo because at first we thought it was an easy product to promote, since it is renewable and organic. Unfortunately, there’s a lot of greenwashing out there with people who misbrand themselves as renewable or organic. On top of that, as it was a requirement of the Royal Roads B Comm course, all profits had to go to a charity.”

Finding a charity was easy. Once they decided on bamboo toothbrushes, they connected with Dentistry for All, a non-profit group based out of Alberta.

“This group of dentists go down to South America to do cleanings and checkups and surgery,” Simon said. “They’ve had quite a few trips and most of it is usually funded out of pocket by the dentists themselves.”

With the charity part of the process in place, sourcing of products was top of mind.

At first glance, one would think it would be easy to find suppliers of eco-friendly bamboo toothbrushes. Simon and his team soon discovered just how hard it could be.

“We found some places that made biodegradable, organic toothbrushes, but they were covered in a substance that protected them, making them non-biodegradable. At one point we even looked at using animal hair bristles, but that thought was quickly abandoned for obvious reasons.”

Eventually they found three different suppliers for three different kinds of toothbrushes, one in each of China, Vietnam and France.

“The one with no paint is 100-per-cent natural and biodegradable, and comes from Vietnam. There is one with charcoal bristles and that one comes from China. The one from France has a natural biodegradable paint on it, which makes it colourful for the kids. However, the bristles in that one are not biodegradable. It was difficult to find suppliers that didn’t use nylon in their bristles. The ones we sell have bamboo bristles.”

With the charity and the product line solidly in place, it was time to launch the website.

Creating a business can be hard work, but when your business partners are located in different cities, across three provinces, that task becomes all the more complicated. Still, the five students not only met their goals, they exceeded them — because what happened next surprised the entire team.

As Simon explained, “Our first month goal was to have 250 unique visitors come to website. In our first month there were 2,045 unique visitors. We also had a goal of 1,500 pages views. We more than tripled that at 4,729. Our sales goal for the first month was $750 and we did $1,562. And, we had over 20,000 views on social media. It kind of exploded.”

After expenses were paid, the team was able to donate $725 after 28 days online. By the second month they had even more money to contribute to their charity.

“We have a little under three months left in the course,” Simon said. “Once this project is complete, the profits all revert back to us. We won’t be keeping all of it, though. Half of our sales will go to charities of our choosing.”

So far it doesn’t look like sales will be slowing down any time soon.

“We’ve had orders from Europe, Australia, South Korea and, of course, North America. The state of New York was our number-three top selling area behind British Columbia and Alberta.”

The team, who reside in British Columbia, Saskatchewan and Alberta, are planning on some changes to their business model.

“I hope we can expand into different products and it will be something that continues to get bigger,” Simon said. “It would be wonderful if at some point this would become a more full-time career for a few of us that want it.”

Check them out online at barebambooprojects.com.

From West Shore Life + Style magazine

Lifestyle

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Changes are coming to the city’s animal control bylaw. Photo: Submitted
Castlegar tightening animal bylaws

The City of Castlegar is planning on giving its animal control bylaw… Continue reading

One person was killed and two others sent to hospital following a two-vehicle collision on Highway 97A between Armstrong and Enderby Saturday, Jan. 9. (Black Press file photo)
Castlegar man facing theft and fraud charges

Charges related to thefts from unlocked vehicles

Castlegar City Council at a January Zoom meeting. Clockwise: Maria McFaddin, Bergen Price, Sue Heaton-Sherstibitoff, Cherryl MacLeod, Florio Vassilakakis, Dan Rye.
Castlegar council temporarily fills vacancies left by departing mayor

Councillor Dan Rye will serve as the acting mayor until the byelection

Amanda Parsons, a registered nurse on staff at the Northwood Care facility, administers a dose of the Moderna vaccine to Ann Hicks, 77, in Halifax on Monday, Jan. 11, 2021. THE CANADIAN PRESS/Andrew Vaughan-Pool
61 new COVID-19 cases, two more deaths in Interior Health

Twenty-nine people are in hospital, seven of whom are in intensive care

Maj.-Gen. Dany Fortin, vice-president of logistics and operations at the Public Health Agency of Canada, speaks at a news conference on the COVID-19 pandemic in Ottawa, on Friday, Jan. 15, 2021. THE CANADIAN PRESS/Justin Tang
B.C. records 500 new COVID-19 cases Wednesday, 14 deaths

Outbreak at Surrey Pretrial jail, two more in health care

(File)
Man allegedly bites Vancouver cop during arrest for outstanding warrant

The officer was treated in hospital for the bite wounds

Black bear cubs Athena and Jordan look on from their enclosure at the North Island Wildlife Recovery Association in Errington, B.C., on July 8, 2015. Conservation Officer Bryce Casavant won the hearts of animal lovers when he opted not to shoot the baby bears in July after their mother was destroyed for repeatedly raiding homes near Port Hardy, B.C. THE CANADIAN PRESS/Chad Hipolito
Supreme Court quashes review of B.C. conservation officer who refused to euthanize bears

Bryce Casavant was dismissed from his job for choosing not to shoot the cubs in 2015

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

(File Photo)
Interior Health says COVID positivity rates in Fernie area actually 10-12%

IH say the rates are not as high as previously claimed by the region’s top doctor

Francina Mettes and Thomas Schouten with the 200-page document they submitted in December of 2018. (Travis Paterson/News Staff)
Dutch man, 94, facing unwanted trip home can stay in B.C. with wife of 45 years

Immigration offices cuts red tape so couple of 45 years can stay together in Victoria area

Health Minister Adrian Dix looks on as Dr. Bonnie Henry pauses for a moment as she gives her daily media briefing regarding Covid-19 for the province of British Columbia in Victoria, B.C, Monday, December 7, 2020. THE CANADIAN PRESS/Jonathan Hayward
B.C. Premier, health officials to discuss next steps in COVID immunization plan

Nearly 31,000 doses of vaccine the province expected by Jan. 29 could be curtailed due to production issues

Vancouver Canucks’ Travis Hamonic grabs Montreal Canadiens’ Josh Anderson by the face during first period NHL action in Vancouver, Wednesday, Jan. 20, 2021. THE CANADIAN PRESS/Jonathan Hayward
Horvat scores winner as Canucks dump Habs 6-5 in shootout thriller

Vancouver and Montreal clash again Thursday night

Most Read