A group of Marketing 12 students from Stanley Humphries and Crowe Secondary schools have returned from an educational trip to Vancouver.
The group met with Destination BC, the marketing body for tourism in BC, to find out how BC is marketed to the rest of the world. The stop was helpful and timely as Destination BC is the newly rebranded form of the previous Tourism BC and the students are currently working on a project to rebrand Stanley Humphries. The students learned what Destination BC had done, why it was done and the process that was involved.
Grade 12 Marketing student Allison Griffiths learned a lot on the trip, “While in Vancouver I had a first hand look at how Destination BC markets our province. I found it interesting to learn about the rebranding process that Destination BC is currently going through since our school is also in the process of rebranding.”
Another stop was at the Lululemon corporate offices where the students were presented with a case study of a current situation at the company and coached through how decisions are made.
The highlight of the trip for most of the students was a visit to the Vancouver Convention Centre. The students were impressed at all of the details that went in to the design of the building from earthquake preparedness and environmental components to the fact that it can accommodate 80,000 people.
The trip was not all work and no play, as the students also got to visit several popular tourist sites including Robson Street, Granville Island and Stanley Park.
Marketing teacher Shelley McKay organized the trip, “Deb Dovgala, the teacher at Crowe and I are working to try and build our business program in the district… We have been working together throughout the year to try and come up with ideas that will help grow our program and this was one of them.”