Meet the Victoria environmentalist behind those controversial car-shaming handbills

Meet the Victoria environmentalist behind those controversial car-shaming handbills

‘I want to shock people, give them that burning feeling in their stomach,’ says advocate

The person who has been anonymously placing car-shaming handbills on vehicles in Oak Bay has come forward.

David Schwab confirmed to the Oak Bay News that the handbills left area cars earlier this month reading “Yes this is a crisis, you are the problem,” are his work.

He said he’s leaving them because others aren’t moving fast enough in the face of climate change, and came forward to share a message.

“I do want to shock people, give them that burning feeling in their stomach, that when they pick it up and read it, they know they’re not doing the right thing and feel terribly embarrassed for it,” Schwab said.

However, many might be surprised to know Schwab has specific criteria that he uses. Not every car is a target. Part of that is why his first visits were to Oak Bay.

READ MORE: Victoria drivers wake up to handbills saying ‘Your vehicle burns a lot of fuel’

“People say I don’t know anything about the car owners but that’s not true. I know they can afford a [luxury] car.”

Before placing a handbill Schwab asks himself if the car costs more than $10,000, he said.

“I’m not targeting poor people. Rich people can adapt. If you have an old beater, it might be a bad emitter. But they might have a really hard time selling and replacing it, whereas people who can afford it [have no excuse].”

The second question is: “Could this car be a Toyota Prius instead?”

Most SUVs fall in the category that it could be a Prius, or if it’s a truck, Schwab asks if it could be a four-cylinder Ford Ranger instead, he said. Not everyone can afford a Prius or an electric vehicle but likely could afford a small car.

On his first night out, the weekend of Nov. 9, the 25-year-old Victoria resident distributed 100 of the provocative handbills. One excerpt on the backside of the handbill reads “You might as well tell [your kids, nieces, nephews] to their face that you hate them, after all, you are helping to deprive them of food security, biodiversity, among other critical things.”

It ends with “Do your best. Anything else isn’t good enough.”

The response was massive.

READ ALSO: Drivers are ‘ICE’-ing electric car charging spots in Greater Victoria

While some bristle at the messaging of Schwab’s handbill, a November report by the International Energy Agency shows that the worldwide growth in SUV sales (the number of SUVs on the road grew from 35 million to 200 million) over the past decade has effectively negated the impact of electric vehicles to date. It’s due to the heavy size, and powerful engines that SUVs and excessive pickup trucks are built with.

Regardless, many who saw Schwab’s handouts were offended and took to Facebook to vent. Others were less offended. Some disagreed with the form of message but agreed with the sense of urgency. Others still, decided to spew vitriol towards Schwab despite not being targeted.

Of the many comments online are some from Oak Bay’s Dylan Kelk, who recently created a Facebook page called Oak Bay Climate Force.

Kelk shared a sentiment with many climate action advocates that Schwab’s approach is too polarizing to foster the right discussion.

“While I empathize with the fear and anger [he] must have felt, I don’t condone what [he] did,” Kelk said. “It’s unequivocally true that our community, and the world in general, still isn’t doing enough despite the progress we’ve made, and we absolutely must hold ourselves and others accountable for that. But if we’re going to do so without any empathy, respect, or knowledge of what a person might already be doing we risk alienating potential allies.”

So far, Schwab is on his third reprint of the handbills. His second print had a typo and he softened the wording on the first handbill.

“It said, ‘I suggest you go home and tell your kids you hate them’,” but that was too harsh, he said. Instead, it effectively reads, “You might as well go home and tell your kids you hate them.”

He does expect an additional backlash and that it will get personal when people see his name.

“The initial reaction was pretty much what I expected.”

Born to a pair of West Coast parents, Schwab was raised on the East Coast. They are scientists, and the scientific evidence of global warming was drilled into him as a kid. It’s in his DNA.

He moved here at 18 with hopes of finding a Utopian Left Coast where people scoffed at commuting to hockey and soccer practice in a Ford 150.

He was wrong.

“I thought the West Coast would be better. I came here thinking people would have the right attitude, that everyone here was going to pull together. When I got here, I realized there is a mix of people just like anywhere, but that there are people trying their hardest to combat climate change.”

It took Schwab a couple of years to get into a situation where he could bike everyday, including work. He avoids plastic like the plague, and has now made it normal to live a life with a lower footprint than most.

It wasn’t enough, he realized.

“I’m trying, but it’s only a drop in the ocean compared to what’s needed out there, so I decided to get my message out, ” Schwab said. “Each one of us has a role to play. Personal responsibility is a huge thing. We all need to take it up and all need to try our hardest.

“When I see people not doing that it gets me emotional.

“Kids in school are learning about climate change and when they get picked up, it’s with their parent in a Land Rover. That’s a slap in the face, isn’t it?,” Schwab said.

reporter@oakbaynews.com


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Elvira D’Angelo, 92, waits to receive her COVID-19 vaccination shot at a clinic in Montreal, Sunday, March 7, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
110 new cases of COVID-19 in Interior Health

Provincial health officers announced 1,005 new cases throughout B.C.

Kristian Camero and Jessica Wood, seen here, co-own The Black Cauldron with Stephen Barton. The new Nelson restaurant opened earlier this month while indoor dining is restricted by the province. Photo: Tyler Harper
A restaurant opens in Nelson, and no one is allowed inside

The Black Cauldron opened while indoor dining is restricted in B.C.

First-year Selkirk College student Terra-Mae Box is one of many talented writers who will read their work at the Black Bear Review’s annual (virtual) launch on April 22. Photo: Submitted
Kelowna General Hospital (File photo)
Interior Health hospitals not strained by rising COVID case counts

While provincial hospitalizations rise, health care systems in the B.C. Interior remain robust, say officials

School District 20 is advising the public there has been a positive case of COVID-19 at the Trail high school. Photo: Trail Times
District confirms positive COVID case at Trail high school

The person is at home self-isolating, administration advised on Wednesday

Rainbow trouts thrashing with life as they’re about to be transferred to the largest lake of their lives, even though it’s pretty small. These rainbows have a blue tinge because they matched the blue of their hatchery pen, but soon they’ll take on the green-browns of their new home at Lookout Lake. (Zoe Ducklow/News Staff)
VIDEO: B.C. lake stocked with hatchery trout to delight of a seniors fishing club

The Cherish Trout Scouts made plans to come back fishing soon

Royal Inland Hospital in Kamloops. (Dave Eagles/Kamloops This Week file photo)
RCMP intercept vehicle fleeing with infant taken from Kamloops hospital

The baby was at the hospital receiving life-saving care

Vancouver Police Const. Deepak Sood is under review by the Independent Investigations Office of B.C. after making comments to a harm reduction advocate Sunday, April 11. (Screen grab)
VIDEO: Vancouver officer convicted of uttering threats under watchdog review again

Const. Deepak Sood was recorded Sunday saying ‘I’ll smack you’ and ‘go back to selling drugs’ to a harm reduction advocate

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C.’s COVID-19 infection rate persists, 1,005 new cases Friday

Hospitalization up to 425, six more virus-related deaths

Premier John Horgan receives a dose of the AstraZeneca COVID-19 vaccine at the pharmacy in James Bay Thrifty’s Foods in Victoria, B.C., on Friday, April 16, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. Premier John Horgan gets AstraZeneca shot, encourages others

27% of residents in B.C. have now been vaccinated against COVID-19

The Nautical Dog Cafe at Skaha marina is getting its patio ready in hopes Mother Nature will provide where provincial restrictions have taken away indoor dining. (Facebook)
‘A lot of instability’: B.C. restaurants in layoff limbo

As COVID-19 cases stay high, restaurants in British Columbia are closed to indoor dining

Prime Minister Justin Trudeau looks on as Deputy Prime Minister and Finance Minister Chrystia Freeland responds to a question during a news conference on Parliament Hill in Ottawa, Tuesday, Aug. 18, 2020. THE CANADIAN PRESS/Adrian Wyld
Expectations high as Trudeau Liberals get ready to unveil first pandemic budget

The Liberals will look to thread an economic needle with Monday’s budget

Since April 4, 38 flights with COVID-19 cases have departed from Vancouver International Airport, while 23 arrived. (Phil McLachlan/Capital News)
Vancouver the largest source of domestic flights with COVID-19 cases: data

This month alone, 38 flights with COVID-19 cases have departed from Vancouver International Airport, while 23 arrived

Most Read