Privacy watchdogs say B.C.-based firm broke rules for political ads on Facebook

AggregateIQ provides election-related software and political advertising

An investigation by two Canadian privacy commissioners found that a Victoria-based firm broke privacy laws when it used and disclosed personal information in the province, the United States and the United Kingdom.

A joint report by the federal and B.C. privacy commissioners says AggregateIQ failed to ensure appropriate consent for its use and disclosure of the personal information of voters.

AggregateIQ provides election-related software and political advertising.

It has been linked to Cambridge Analytica, a now bankrupt company accused of improperly helping to crunch data for Donald Trump’s presidential campaign in the United States.

Federal privacy commissioner Daniel Therrien and B.C. commissioner Michael McEvoy found the company leveraged a Facebook audience feature that allowed advertisers to target certain users for political advertising.

READ MORE: B.C., federal privacy watchdogs to probe possible privacy breaches at Aggregate IQ, Facebook

Their joint report says AggregateIQ did not appropriately verify consent and individuals wouldn’t have expected their personal information to be disclosed to Facebook or that it would have been used for the purpose of political advertising.

The commissioners recommend, and AggregateIQ agreed, to implement measures to ensure it obtains valid consent in the future and that it delete all personal information that is no longer needed for legal or business purposes.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Over 440 complaints issued in 3 months about Central Kootenay governments: B.C. Ombudsperson

Most common complaints were about decisions and bylaw enforcement in local governments

Selkirk Saints add two key players to roster for upcoming season

Goaltender Jake Anthony and forward Carson Erhardt have officially joined the team

Castlegar doctor’s offices remain open for phone, video and in-person appointments

Doctors concerned people may be neglecting health concerns for fear of catching the COVID-19

Selkirk College gives back during COVID-19 crisis

Staff have been delivering grocery items and medical supplies to those in need during pandemic

Castlegar hospice director says COVID-19 measures make serving the dying heartbreaking

Social distancing brings big challenges to offering support

VIDEO: ‘Used gloves and masks go in the garbage,’ says irked B.C. mayor

Health officials have said single-use gloves won’t do much to curb the spread of COVID-19

General exposure to public low after inmate tests positive for COVID-19: Interior Health

The Okanagan Correctional Centre inmate is receiving appropriate care

Sex workers face new risks during COVID-19 pandemic

‘Desperation has kicked in’ for vulnerable, undocumented workers unable to access help

Unclear if Cowichan couple refusing to self-isolate will face penalty

No fines or charges have been laid to date, including Cowichan couple who won’t self isolate

COVID-19: Postponed surgeries will be done, B.C. health minister says

Contract with private surgical clinic to help clear backlog

Black Press Media ad sparks discussion about value of community newspapers

White Rock resident hopes front-page note shines light on revenue loss during COVID-19 crisis

Don’t stop going to the doctor, just do it virtually: B.C. association

Doctors encourage patients to access telephone, online visits

Businesses advised to prepare for federal, B.C. COVID-19 assistance

Canada Revenue Agency portal expected to open next week

Most Read