Wrap up of the 28th Annual national Operation Red Nose campaign

Volunteer drivers saluted for efforts in providing lifts to revelers over festive season

  • Jan. 8, 2012 8:00 a.m.

Quebec City, January 3rd, 2012

Once again, thousands of Canadians have made “the smart choice for a safe ride home” by using the Operation Red Nose service throughout the holiday season. During the 28th annual campaign, no fewer than 85,926 rides were provided in eight Canadian provinces, including 7,696 rides in British-Columbia.

Throughout Canada, 58,683 volunteers contributed to making roads safer, 4,241 of which were in British-Columbia. Present in 111 host communities, the 2011 Operation Red Nose campaign reached the most communities since the program was first incepted.Volunteers, the real success of the 2011 campaignVolunteers are at the heart of Operation Red Nose. Without their exceptional commitment during the month of December, the awareness campaign could simply not exist.

“A sincere thank you goes to the 58,683 volunteers who have been generous with their time to help make the 28th annual Operation Red Nose campaign a great success once again,” declares Jean-Marie De Koninck, Founding President of Operation Red Nose.

By the community, for the community

Each year, Operation Red Nose is able to give more than $1,300,000 to youth and amateur sports organizations through client donations. In each community, the Operation Red Nose campaign is hosted by a non-profit organization which organizes the safe ride home service for the population of that community, with the help of the national office in Quebec City.

Organizations  supporting youth or amateur sports initiatives, looking for an original way to raise funds, and who may be interested in hosting the road safety campaign in their community in 2012 are encouraged to visit OperationRedNose.com for more information.

Back for a 29th annual campaign

Until the return of the service in December 2012, ICBC, CTV and Operation Red Nose invite all Canadians to plan ahead for a safe ride home throughout the entire year, whether it be by calling a sober friend, a cab, or by using public transit.