Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

BraveFace mask fundraiser raises $10,000 for Make-A-Wish Foundation BC & Yukon

Over 2000 masks sold to support critically ill children.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

BraveFace, a new sustainable brand of organic masks, partnered with Black Press Media and the Make-A-Wish Foundation BC & Yukon to donate net proceeds from mask sales to children facing life-threatening conditions.

More than 2,000 masks were sold to support critically ill children who are literally putting up a brave face every day and going through some really incredibly difficult things, says Kemp Edwards, co-founder of BraveFace.

The fundraiser has also been an upside to fundraising challenges like many in the charitable sector during the pandemic.

Make-A-Wish Canada reports a revenue shortfall of $8 million nationally due to fundraising challenges with COVID-19.

“It’s been especially hard on our fundraising, we’ve had canceled events, canceled fundraising, we’re just not in the same places we’ve been last year, ” says Laura Ullock, manager of resource development at the Make-A-Wish Foundation, BC and Yukon chapter.

By being published across 72 Black Press Media publications, the fundraiser bridged communities together in an effort to continue the magic of wish granting, says Ullock.

“A wish is something that gives a child a chance to just be a kid again, she says, “and the opportunity to look outside of their illness.”

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

The fundraiser touched businesses like the Wolfe Auto Group who personally granted the wish of a little eight year old girl from Langley. Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.

Edwards’ echoes community connection was at the core of the fundraiser with businesses and locals purchasing for their family, employees, and neighbours.

“It’s about community building, it’s about protecting your neighbors. It’s about, you know, making sure that everybody has access,” he says.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

For Edwards, the fundraiser was an opportunity to give back to the community while offering socially conscious masks. While being made from 100 per cent organic cotton, the masks are also designed and manufactured in British Columbia. We wanted to use organic material that isn’t dyed, with heavy chemicals because this what people are breathing through, says Edwards.

BraveFace is working on a proposal to continue helping families nationally. Edwards says, “these efforts would further help provinces having a really hard time with the pandemic.”

Despite the pandemic challenges, donations from the BraveFace fundraiser will allow The Make-A-Wish Foundation BC & Yukon to continue working tirelessly to grant wishes such as backyard playgrounds, custom gaming computers, electric bikes. The foundation looks forward to granting travel wishes when it is safe to do so, says Ullock.

For more details visit your local Black Press Media community news website, or braveface.ca.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A man wearing a mask against coronavirus walks past an NHS advertisement about COVID-19 in London, Tuesday, Feb. 2, 2021. (AP Photo/Alastair Grant)
92 new COVID-19 cases, no new deaths: Interior Health

The region is reporting 92 cases after the weekend

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 90+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

The fundraising effort to purchase 40 hectares west of Cottonwood Lake announced its success this week. Photo: Submitted
Cottonwood Lake fundraiser reaches goal

The community group has raised $400,000 to purchase 40 hectares of forest

Electrophysiology (EP) studies the electrical activity of the heart to determine where an arrhythmia (abnormal heartbeat) is coming from. Tests must be performed in an EP Lab, a highly specialized medical diagnostic environment. Photo: KGHFoundation.com
New advanced heart rhythm program opens for Interior Health patients

Medical internists provide cardiac care in Trail, Cranbrook, Vernon, Salmon Arm, and Penticton

B.C.’s court of appeal in Vancouver. (File photo: Tom Zytaruk)
Kootenay man appeals 7-year conviction for New Year’s Eve kidnapping, beating

Brandon Coons, 27, was convicted on five charges, including assault with a weapon

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

AstraZeneca’s vaccine ready for use at the vaccination centre in Apolda, Germany, Sunday, Feb. 28, 2021. THE CANADIAN PRESS/Michael Reichel/dpa via AP
National panel advises against using Oxford-AstraZeneca’s COVID-19 vaccine on seniors

NACI panel said vaccines from Pfizer and Moderna are preferred for seniors ‘due to suggested superior efficacy’

A public health order has extended the types of health care professionals who can give the COVID-19 vaccine. (Photo courtesy of CHI Franciscan)
‘It’s great that midwives are included’ in rollout of B.C.’s COVID vaccine plan, says college

The order will help the province staff the mass vaccination clinics planned for April

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Shipping containers are seen at the Fairview Cove Container Terminal in Halifax on Friday, Aug. 25, 2017. THE CANADIAN PRESS/Andrew Vaughan
Canadian economy contracted 5.4 per cent in 2020, worst year on record

Drop was largely due to shutdowns in the spring as COVID began to spread

The Nanaimo Clippers in action at Frank Crane Arena in early 2020. (News Bulletin file photo)
Nanaimo Clippers for sale, owner says hockey won’t be back to normal any time soon

Wes Mussio says he’s had numerous inquiries about the junior A club already

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation, May 8, 2020. (B.C. government photo)
B.C.’s weekend COVID-19 cases: 532 Saturday, 508 Sunday, 438 Monday

Fraser Health still has most, eight more coronavirus deaths

Vernon’s Noric House long-term care facility’s COVID-10 outbreak has been declared over by Interior Health. (Jennifer Smith - Morning Star)
COVID outbreak at Vernon’s Noric House declared over

10 deaths were linked to the outbreak at long-term care facility

B.C. Attorney General David Eby speaks in the legislature, Dec. 7, 2020. Eby was given responsibility for housing after the October 2020 provincial election. (Hansard TV)
B.C. extends COVID-19 rent freeze again, to the end of 2021

‘Renoviction’ rules tightened, rent capped to inflation in 2022

Most Read