Vegas Golden Knights’ Cody Eakin (21), Jonathan Marchessault (81) and Deryk Engelland (5) defend in front of goaltender Marc-Andre Fleury (29) during Game 2 in the Western Conference Finals against the Winnipeg Jets on Monday. (Trevor Hagan/The Canadian Press)

Fleury tops Vegas Golden Knights merchandise flying off shelves

French Canadian goalie’s jersey leading the way in sales

The Vegas Golden Knights are proving to be as popular at the merchandise table as they are in Sin City.

The NHL expansion team has been a hot ticket all season at T-Mobile Arena and that has continued during the Golden Knights’ deep playoff run.

With goalie Marc-Andre Fleury’s jersey leading the way in sales, Golden Knights gear is also flying off the shelves.

Specific numbers weren’t immediately available but Nirva Milord, the NHL’s senior director of corporate communications, said that the team’s overall North American sales have been very strong.

“The Vegas Golden Knights are in the top five in merch sales all season,” she said Tuesday in an email. ”Marc-Andre Fleury is tops among players in playoffs merch sales.”

READ MORE: Stanley Cup playoff conference-finals predictions

Fleury, a three-time Stanley Cup champion in Pittsburgh, was not protected by the Penguins in last year’s expansion draft. He has helped anchor the Golden Knights and gave the first-year squad some immediate star power.

The Vegas success story reads like a Hollywood script.

A random mix of journeymen, up-and-comers and castoffs quickly meshed as a team, delivered results on the ice, and provided one of the top storylines of the season.

Few hockey observers predicted that Vegas would roll through the campaign and topple the Los Angeles Kings and San Jose Sharks in the first two rounds of the playoffs. The Golden Knights will host the Jets in Game 3 of the Western Conference final on Wednesday after splitting the first two games of the best-of-seven series in Winnipeg.

Along the way, cash registers have been ringing with sales of hats, hoodies, sweatshirts, T-shirts and jerseys adorned with the knight helmet symbol and the team’s steel grey, black, gold and red colours.

Marvin Ryder, a marketing professor at McMaster University, feels there are several reasons for the strong merchandise sales, including the lack of competition from other top sport leagues in Las Vegas and the fact hockey fans and youngsters will flock to anything new when it comes to gear.

But where the franchise really delivered, Ryder said, was with the creation of a modern, powerful logo coupled with an attractive colour scheme.

“Whatever graphic identity team they hired, they knocked it right out of the park,” Ryder said from Hamilton.

It helps to have a winning hockey team too.

“Ultimately it’s how the fans embrace it,” Ryder said. “In this case, I’m going to say it’s more about (being) lucky. You had all the pieces but they got them right the very first day. That’s the unusual part of the story. Normally it takes longer for the teams to find that combination of performance and the right-looking logo that people are proud to wear.

“They got it right from Day 1.”

Last month, the NHL reported that Fleury was fourth in jersey sales behind Toronto’s Auston Matthews, Pittsburgh’s Sidney Crosby and Edmonton’s Connor McDavid.

Gregory Strong, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Castlegar applies for grant for next phase of Columbia Ave repairs

Phase 2 will cover Columbia Avenue from 20th Street to 24th Street

Selkirk College students protest proposed tuition increases

Sudents’ union says this year’s 2 per cent increase puts education out of reach for some

Castlegar business owners report highest optimism in 3 years

Two-thirds of survey participants report business security or growth

Former ski champ and MLA’s son hope to open Castlegar cannabis store next month

Felix Belczyk and Ben Conroy are in the approval process for local Spiritleaf outlet

Born 1 pound, 11 ounces, Winlaw premature baby comes home

Indra Greaves was born at the Nelson hospital after just 24 weeks of gestation

VIDEO: Here’s what the B.C. legislature officers are accused of buying

Personal trips, purchases, alcohol and more laid out in 76-page report by Plecas

Why would the B.C. legislature need a firewood splitter?

First sign of police involvement in investigation of top managers

New Canada Food Guide nixes portion sizes, promotes plant-based proteins

Guide no longer lists milk and dairy products as a distinct food group

Judge annuls hairdresser’s forced marriage to boss’ relative

Woman was told she’d be fired if she didn’t marry boss’s Indian relative so he could immigrate here

Liberals look to make home-buying more affordable for millennials: Morneau

Housing is expected to be a prominent campaign issue ahead of October’s federal election

Cannabis-carrying border crossers could be hit with fines under coming system

Penalties are slated to be in place some time next year

Man accused of threatening to kill ‘as many girls as I see’

Christopher W. Cleary wrote he was angry because he’d never had a girlfriend and wanted to ‘make it right’ with a mass shooting

Canadian talent abound on newly revamped Vancouver Whitecaps squad

Lineup is full of new faces after the organization parted ways with 18 players over the off-season

Most Read