FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

From toilet paper to Tiger King: Here’s what Canadians searched on Google in 2020

Black Lives Matter, the pandemic had a big effect on Canadians this year

This past year has been a year of new knowledge, growth and a whole lot of spare time for many people as the COVID-19 pandemic shut down much of society and the Black Lives Matter movement inspired self-reflection.

Christina Peck, Google Canada trends expert, said the year has been an unusual one when viewed through a search engine lens, too.

“2020 was not the year any of us expected,” Peck told Black Press Media by phone. “It was unpredictable, heavy and really tested people around the world, and Canadians.”

Google compiles top trending searches every year and in this way, 2020 is no different. This year, Peck said, people were asking one big question: why?

“Sometimes the answer made us cry, sometimes it sparked joy or worry, and in some cases it even inspired change,” she said.

Somewhere in all those emotion was the most-wanted item of the year, toilet paper.

“Why are people buying toilet paper?” was the most common “why” question asked of Google this year

“This has been a topic of conversation throughout the pandemic,” Peck said, and might be spiking again as B.C. introduces new restrictions and Ontario is in another lockdown.

But the list of “why” questions was not always so light. Many touched on more serious worries about COVID-19, while others were on the Black Lives Matter movement and the death of George Floyd at the hands of police.

“This left many people wondering why we’re asking the same questions, why are we seeing black men and women lose their lives?” Peck said.

The top trending search of the year for Canadians is one that’s still fresh for many: the U.S. election.

“We’re really dialled in and engaged into what’s happening south of the border,” Peck said, noting it’s not unusual for American news to trend in any years. News of the election especially spiked during the debates leading up to voting day and the day itself.

READ MORE: Americans search for nearby liquor stores, French fries as they await election results

The third most trending search harkens back to the start of 2020, before most people knew what awaited them this year.

“Kobe Bryant – this was a really devastating moment and when the news broke in January that Kobe along with his daughter Gianna had passed away… in the helicopter crash, it kind of stopped everybody,” Peck said. “Kobe has inspired so many people both on and off the court.”

But Bryant was sadly just the first of many celebrities deaths in 2020, “goodbyes we weren’t ready to say.”

One that likely hit Canadians the hardest was Alex Trebek, who died just over a month ago after a long battle with pancreatic cancer.

“He’s not only a Canadian icon but he’s someone who Canadians and people around the world have invited into their homes night after night through ‘Jeopardy!’”

Despite everything that happened in 2020, Canadians did try to lighten up the mood as they faced months of job losses and pandemic restrictions. They searched for “easy cookie recipes” and “sourdough discard recipes,” before turning around and looking for “resistance band workouts” and “Chloe Ting workouts.”

“We’ve all been at home so we’re probably spending a little bit more time on social media – or on our phones or our devices – and we’re seeing that people are turning to memes to find that joy,” Peck said.

“There’s a lot of fun ones here… Tiger King, Carole Baskin, Joe Exotic, Love is Blind, and toilet paper memes also come back up. It’s a good indication of the year and some of the things that happened as people tried to find a little bit of laughter.”

READ MORE: What did Canadians watch on Youtube during isolation? Workouts, bird feeders


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Best of 2020Google

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Columbia Basin Trust has announced grants for biodiversity initiatives. Photo: Submitted
Columbia Basin Trust announces ecosystem protection grants

Three projects are sharing a $1.35-million grant

(file photo)
Nomination packages available for Castlegar byelection

The mayor’s seat and one council seat will be on the ballot

Remi Drolet
Rossland skier competes at World Nordic ski championship

Remi Drolet was selected to Team Canada and will race at the 2021 FIS World Nordic Ski Championships

Castlegar doctor Megan Taylor contracted COVID-19 in November. This photo was taken before the pandemic. Photo: Submitted
MY COVID STORY: From doctor to patient

Castlegar doctor shares her COVID experience

A rainbow shining on Kelowna General Hospital on May 12, 2020 International Nurses Day. (Steve Wensley - Prime Light Media)
New COVID cases trending down in Interior Health

24 new cases reported Thursday, Feb. 25, death at Kelowna General Hospital

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature. (B.C. government)
B.C. reports 10 additional deaths, 395 new COVID-19 cases

The majority of new coronavirus infections were in the Fraser Health region

Site C will go ahead, one year later and $5.3 billion more, the NDP announced Feb 26. (BC Hydro image)
B.C. NDP announces Site C will go ahead with new $16B budget

Reviews recommend more oversight, beefed up foundation stability work

The BC Prosecution Service announced last year that it was appointing lawyer Marilyn Sandford as a special prosecutor to review the case, following media inquiries about disclosure issues linked to a pathologist involved in the matter. (Black Press Media files)
Possible miscarriage of justice in B.C. woman’s conviction in toddler drowning: prosecutor

Tammy Bouvette was originally charged with second-degree murder but pleaded guilty in 2013 to the lesser charge

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A kid in elementary school wearing a face mask amid the COVID-19 pandemic. (Metro Creative)
Union asks why an elementary school mask rule wouldn’t work in B.C. if it does elsewhere

B.C. education minister announced expansion of mask-wearing rules in middle, high school but not elementary students

A pharmacist prepares a COVID-19 vaccine at Village Green Retirement Campus in Federal Way on Jan. 26. (Olivia Sullivan/Sound Publishing)
Canada approves use of AstraZeneca’s COVID-19 vaccine

The country joins more than a dozen others in giving the shot the green light

A new survey has found that virtual visits are British Columbian’s preferred way to see the doctor amid the COVID-19 pandemic. (Unsplash)
Majority of British Columbians now prefer routine virtual doctor’s visits: study

More than 82% feel virtual health options reduce wait times, 64% think they lead to better health

Carolyn Howe, a kindergarten teacher and vice president of the Greater Victoria Teachers’ Association, says educators are feeling the strain of the COVID-19 pandemic and the influx of pressure that comes with it. (Nina Grossman/News Staff)
Stress leave, tears and insomnia: B.C. teachers feel the strain of COVID-19

Teachers still adjusting to mask and cleaning rules, pressures from outside and within

Captain and Maria, a pair of big and affectionate akbash dogs, must be adopted together because they are so closely bonded. (SPCA image)
Shuswap SPCA seeks forever home for inseparable Akbash dogs

A fundraiser to help medical expenses for Captain and Maria earned over 10 times its goal

Most Read