James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

‘You’ll see it when you see it’: BC Ferries mask graphic gains James Corden’s attention

Turns out, James Corden fans were just as quick as B.C. social media users to pick up on the dual imagery

B.C. has made its mark in the late night talk show world yet again – this time thanks to a face mask graphic from aboard BC Ferries.

Earlier this month, the ferry company received widespread attention for a particular graphic intended to depict a man wearing a face mask.

As of this week, face masks are mandatory in all public indoor spaces – although BC Ferries vessels have had similar mandates for several months.

But shortly after BC Ferries unveiled the new signage, social media users pointed out the graphic could be interpreted to be showing male genitalia, making it go viral.

Turns out, James Corden fans were just as quick to pick up on the dual imagery when he showed it Wednesday night on the Late Late Show.

“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask, because, well, you’ll see it when you see it,” he told the audience, followed by laughter.

“I mean, talk about graphic design – that’s a play on words.”

In a tweet earlier this week, BC Ferries acknowledged the various responses to the design.

“If there was anyone unaware about our mandatory requirement to wear masks … they know now.”

According to BC Ferries, the signs will be replaced in the near future.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

bc ferry

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

RCMP pictured at a motor vehicle incident during snowy conditions. (Phil McLachlan - Black Press Media)
Fruitvale woman charged with impaired driving in 2019 crash that killed 2 teens

A 15-year-old boy and 18-year-old woman, both from Fruitvale, died in the crash that sent the vehicle into the river

Masks are now officially mandatory in all City of Campbell River facilities. (Black Press File Photo)
Interior Health reports 49 new COVID-19 cases overnight

302 cases remain active; two in hospital

CMHA players can’t travel outside of their community to play games until at least next month. Photo: File photo
Castlegar Minor Hockey Association pauses game play following new COVID-19 health protocols

The association currently can’t play teams outside of their community

Downtown Castlegar. Photo: Betsy Kline
Appointments made to Castlegar’s housing and advisory committees

Fourteen people have been appointed to serve on the housing committee.

L-R: Kootenay Co-op general manager Ari Derfel, grocery manager Erin Morrison, and security guard Akshay Sharma. The Kootenay Co-op has hired a security company to protect staff from abusive customers who don’t wish to wear masks. Photo: Bill Metcalfe
Mask acceptance varies between different business outlets in Nelson

A small percentage of shoppers have tried flouting the rule, and Kootenay Co-op has hired a security guard.

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature, Nov. 23, 2020. (B.C. government)
B.C. daily COVID-19 cases hits record 941 on Tuesday

Further restrictions on indoor exercise take effect

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

(Ashley Wadhwani/Black Press Media)
Refuse to follow B.C.’s mask mandate? Face a $230 fine

Masks are now required to be worn by all British Columbians, 12 years and older

BC Teachers' Federation President Teri Mooring is asking parents of school-aged children to encourage the wearing of masks when possible in schools. (THE CANADIAN PRESS/Chad Hipolito)
LETTER: Teachers union encourages culture of mask wearing in B.C. schools

BCTF President Teri Mooring asks parents to talk with children about wearing masks in school

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Canada’s inability to manufacture vaccines in-house will delay distribution: Trudeau

First doses of COVID-19 vaccine expected in first few months of 2021, prime minister says

(Pixabay)
All dance studios, other indoor group fitness facilities must close amid updated COVID-19 rules

Prior announcement had said everything except spin, HIIT and hot yoga could remain open

B.C. Liberal interim leader Shirley Bond speaks to reporters from Prince George via Zoom conference, Nov. 24, 2020. MLAs are being sworn in for the legislature session this week, many of them also by video. (B.C. legislature)
B.C. Liberal leadership contest will wait for election post-mortem

Interim leader set to face NDP on payments for COVID-19

Product Care offers more than <a href="http://link.mediaoutreach.meltwater.com/ls/click?upn=pDYyTceU0YgTDdsd92GohdQJsmSiPFEkcB4MdMM0Qkoqb1aJA-2By5aWklKJXV6QRdyTteNjr2FccUOVLUe4t5Zw-3D-3D1ds-_KVyBcpjXADXifSWVpM8nQcAzSm9-2B6fEFnjVrTsOcu31irDHDxi5k0QTOIWCqMXUxaNbrf0yRzXSSpROCkfx3NkUtbr65Dkcw1J0by-2F-2BDdDiJGbcfhtjHWYSs66NwakeCCLYkj20e9ICIZsLcedqNZKBhsN0sGgBsInpdzsddYikUZkmQvFdxLJhakpgAA6aAJ5ScUoWR6vO9sM819vRB-2F6x7dsdfIaWa4ZgHxR4G7hauxgSJCsNI2bP5J62EFfM0aiDqRPwUPUjt7i5-2FMqpdJxrEBewnLky-2B3lE0JAmi5UsJBkJejuLOjsndZz4b7dNgbvt6KyewKuF0sxU2rpYgkAO9YAKc9STuFJd28Qn7jE0-2FqlB8HKOvpW150NHS-2BOMBcK5rkZ8YAuPqJy11k-2BgndiKB-2FWl2icAfbWtRGJPb8fM-3D" target="_blank">150 free drop-off locations</a> in B.C. (Pixabay.com)
Recycling broken or burnt string lights can reduce holiday landfill waste

In 2019, Product Care Recycling diverted more than 11.6 million light bulbs from landfills

Most Read